This “girl gang” is designed to encourage women to feel proud of their body, supported and be unapologetically themselves. 

We empower women to feel confident & to strive for success all across the globe with $1 dollar per bikini sold going towards supporting girls in developing countries.

They ship worldwide!

Our Founder Jules

I began my fashion journey by moving to London to pursue Tailoring at the London College of Fashion when I was 19, then went on to do post-graduate studies at Central Saint Martin’s and then completed a Masters in creative couture in Paris.

I started a fashion label D’ALBERT that celebrated good successes including the likes of ‘Little Mix’ and ‘Angel Haze’ wearing my garments. Eventually my collection was stocked in John Lewis – however by this point I was burnt out and made the tough decision to stop the label and take a break from fashion. 

I had always worked in the yachting industry as a stewardess to pay for my studies, which lead me to being cast for season 1 of ‘below deck Mediterranean’ this was a great opportunity and gave me a platform to launch ‘Girl Alliance’.

I was pining to get back into fashion however I wanted it to be fun, carefree and not so serious. Then whilst on my honeymoon I was enjoying my fave cocktail…a Margarita! in the sun by the pool and I had a ‘taa daa’ moment where a fierce girl rocked out the water and that’s when I started plotting how I was going make ‘Girl Alliance’ happen!

Stay fierce and strive ☺